THE MARLETTE STORY: AN ADVENTURE BORN FROM A PASSION FOR REAL FLAVOUR
Marlette is, above all, a family story and a labour of love. From the very beginning, we’ve been driven by a single desire: to create warm, indulgent moments — at home and in our coffee shops.
Marlette is an adventure born from a passion for pastries, homemade baking, great coffee and quality ingredients.
Here are four chapters that tell our journey — shaped by encounters, places, and an enduring wish to bring you sweetness and flavour in abundance.
2010: born on the Île de Ré and the creation of our baking mixes
Marlette was born on the Île de Ré from a simple idea: to make home baking easier. We crafted organic baking mixes that are both delicious and wonderfully easy to use.
From the very start, our standard has never wavered: to guarantee an authentic, flawless flavour in every mix.
Cookies, chocolate fondants, financiers and scones — each one brings back the pure pleasure of baking. You get to whisk, knead and bake at home with ingredients of the highest quality.
The Marlette world is built on this promise of goodness and simplicity. Our mixes work beautifully every single time, delivering that unmistakable homemade taste.
2014: opening of the first Marlette coffee shop on the rue des Martyrs (Paris 9th)
In 2014, the adventure took on a whole new dimension with the opening of the first Marlette coffee shop at 51 rue des Martyrs, in the heart of the vibrant Pigalle neighbourhood. The idea at its core was to offer a complete experience — from specialty coffee to pastries fresh from the oven — for a total immersion in our world.
A generous brunch or an indulgent breakfast to share, all wrapped in the lively, welcoming energy of the neighbourhood — the perfect spot for a restorative afternoon pause. This beloved address lets you savour our creations on the spot, then leave with a baking mix so you can recreate the full coffee shop experience at home.
2024: a new team, the same passion and the same commitments
In 2024, a new team led by Vincent and Thomas took the helm at Marlette. This fresh chapter is an opportunity to breathe new energy into our founding values: generosity, simplicity and an unwavering commitment to quality.
Our ambition is to reaffirm Marlette’s unique identity — the meeting point of a warm coffee shop and homemade baking. We chose to expand our offering of flavourful brunches and lunches, sharing our know-how with our loyal community.
But the adventure doesn’t stop there. This renewal also marks the beginning of an exciting new chapter of growth.
We want to carry the Marlette spirit beyond our original addresses, opening new coffee shops in Paris and in other cities across France — going out to meet all those who love honest, true flavour.
2025: the opening of the Marlette Abbesses café in Montmartre (Paris 18th)
In 2025, Marlette opened its second coffee shop at 45 rue des Abbesses in Montmartre. The bohemian spirit of the neighbourhood — sunlit terraces, the Sacré-Cœur close by — meets the warmth of homemade baking.
Here we offer a convivial brunch served all day long, alongside comforting pastries and carefully prepared coffees.
To delight our visitors further, we’ve added our celebrated pancakes to the menu — made to order, one at a time, for a heartwarming indulgent break.
Whether it’s a perfectly fluffy cake, a freshly ground coffee or a welcoming table where everyone gathers, our promise remains the same.
And to keep the experience alive, our baking mixes let you recreate that same joy right in your own kitchen.
the Marlette world today: a community of food lovers in the heart of Paris and beyond
Marlette now has two coffee shops in Pigalle and Montmartre, and a range of organic baking mixes to bring the homemade taste back to your own kitchen.
Our story continues to be written with you — over a velvety latte, a still-warm madeleine or a lazy Sunday brunch.
The Marlette community grows a little more each day, carried forward by simple values and a clear ambition: to bring a little more sweetness into everyday life.
FAQ — Our answers to your most common questions about the Marlette story
Where does the name Marlette come from?
The name Marlette was born from the blending of the first names of the two sisters who founded the company. Margot and Scarlette chose to weave their identities together to sign their first handcrafted recipes. The name embodies the family spirit and the close bond that have animated the project from its very first days. It reflects the authenticity of a deeply human adventure that began on the shores of the Atlantic. Choosing something short and memorable helped forge a genuine closeness with all those who love good food. Marlette has since become a recognised name in the world of organic baking.
Why does the Île de Ré hold such a central place in this story?
The Île de Ré is where it all began — the home of the founders and the birthplace of Marlette's baking mixes. The island is celebrated for its wild landscapes and its richly layered local culture. The region's own ingredients — sea salt, flours from Charente-Maritime — shaped the development of every product. This connection to land and sea remains a central pillar. The brand's visual identity and spirit are still imbued with that island atmosphere today. It was in this special setting that the very first baking mixes for cakes first came to life.
How did the idea of creating baking mixes come about?
The idea grew out of the two sisters' shared love of sailing with their family. Out on the water, they would bake cakes using the only baking mixes available — all of them industrial, full of preservatives, poor in quality, mediocre in result, with ingredient lists that went on forever. So they decided to create their own. Every recipe was tested again and again to ensure a professional result each and every time. This innovation made quality home baking accessible to everyone from as early as 2010.
What sparked the decision to open coffee shops?
The move to a physical space in 2014 answered a real desire to meet the community face to face. The brand wanted to give its values of sharing a home in a warm, living, breathing place. The rue des Martyrs in Paris felt like a natural choice — its neighbourhood energy was exactly right. That first address transformed passing visitors into loyal regulars. Opening the shops also served as a creative workshop for testing new baking ideas. The direct connection with food lovers has enriched the team's expertise immeasurably.
What values has Marlette held onto over the years?
The 2024 transition was carried out in full respect of the brand's founding commitments. The quality of ingredients and the simplicity of homemade recipes remain absolutely unchanged. The bond with local producers and an exclusive commitment to organic remain non-negotiable pillars. Vincent and Thomas pursue this pursuit of excellence with undiminished passion. The convivial spirit that defines neighbourhood coffee shops continues to breathe life into every new address. Marlette's story stays true to its original promise of indulgence and warmth.
How are Marlette's time-honoured recipes developed and tested?
Every Marlette recipe is the result of long, painstaking artisanal research and development. The founders spent months fine-tuning measurements to achieve the perfect texture. The enduring aim was to ensure that the final result was indistinguishable from a pastry made entirely from scratch. Rigorous real-world testing guarantees that same reliability, time after time. This exacting approach to recipe development preserves an authentic flavour, year after year. The technical know-how is passed down within the team to safeguard this culinary heritage.
Why was the Montmartre neighbourhood chosen in 2025?
Opening in the Abbesses in 2025 was a natural continuation of the brand's deep roots in Paris. This iconic neighbourhood shares Marlette's values of warmth and conviviality. The bohemian spirit and the human scale of Montmartre are a perfect match for the brand's visual identity and soul. It is a place where time seems to slow down, inviting a moment of indulgent pause. This new step allows the brand's message to reach both an international audience and the local community. It confirms Marlette's desire to set down roots in places with a story to tell.